It was held at the recently opened Assila Hotel by RoccoForte, welcomed by IBG family as a new member, together with Distretto Design, IKK Group, Murano, Mutabagani Group, Universal Motors and other members.
The meeting was host in one of the elegant and fully equipped Assila meeting rooms.
HE Elisabetta Martini as IBG honorary president, welcomed the members and gave an interesting speech about the recent guidelines from the Italian Ministry of Foreign Affairs in the matter of development of the Italian network system, committed abroad in sustaining and promoting Italian industries and cooperatives of brands. She described the internationally launched initiative #vivereallitaliana (living Italian way) that will be the frame of the project, and mentioned Altagamma, the Italian association of prominent italian companies in the luxury segment of various industries, which is partner of the project.
Dr. Rossella Rossi, Second Secretary, and Head of Economic & Commercial Affairs at the Embassy of Italy in Riyadh, conveyed the Ambassador salutations to IBG members and confirmed the Embassy interest in IBG activities, and the general support of Italian diplomacy towards policies aimed at developing the Italian business network abroad.
Dr. Jabban, IBG President, shortly illustrated the positive results achieved in the past year and confirmed the implementation of the COM Co-Marketing Project in collaboration with Mr. Martin Yofre, KSA Managing Director for Ogilvy, and invited the members to actively join the project, which promises to be an interesting marketing tool to cope with the general market crisis.
He then illustrated the relevant professional characteristic of Studio Righini, a major Consultants, Lawyers, and Chartered Accountants, highly specialized in the internationalization process of Italian companies willing to do business in Saudi Arabia and vice versa. Studio Righini is a IBG member and active collaborator.
The following reception was host in the Assila cozy coffee lounge and numerous guest joined the IBG gathering. An elegant cocktail was served, specially designed by Assila chefs and inspired by the tradition of Italian cuisine.
Among the many fiends of Italy, HE Matthias Mitman, General Consul of USA, HE Ziad Atallah, General Cosul of Lebanon, Mazen Tamimi, Adel A. Alhosta, Hasan Aljabri, Nasser Farouki, Tarek Fakieh, Mrs. Enas Hashani, Motasem Khashoggi.
The piano performance of Maestro Vincenzo Provenzano, which accompanied the reception, was mostly appreciated.