The Italian Design day came for the first time to Jeddah accordingly with the international initiative launched by the Italian Ministry of Foreign Affair to celebrate and promote all over the world the Italian excellence in Design industry. Main sponsors of the initiative are also La Triennale and Salone del mobile di Milano.
In collaboration between the Italian Business Group and Distretto Design of Jeddah, Italian Design Day showcased Italian-made products under the umbrella of the Italian Consulate General and Jeddah’s Chamber of Commerce.
The Italian Cultural Section in Jeddah hosted the three-days exhibition and the related workshops, held by the representatives of the 11 Italian interior brands showcased and exclusively distributed in Jeddah by Distretto Design.
Distretto Design’ exceptional commitment made possible to present on Jeddah scene some of the most iconic pieces made by the prestigious Italian brands, that managed to ship them directly from Italy for the occasion.
The opening event took place on Sunday, March 12 at the presence of the Ambassador in Riyadh, HE Luca Ferrari and the Consul in Jeddah, HE Elisabetta Martini. Special guest of Italian Design Day was the dean of the Design Institute of Urbino, Professor Leonardo Romei, who was the event’s ambassador of Italian Design.
In his introductive speech to the exhibition, Prof. Romei gave a theoretical approach to promote and encourage the collaboration among universities in terms of student exchange between KSA and Italy.
Bashar Jabban commented the initiative highlighting how its objectives are fully shared with IBG values to foster the exchange of culture, knowledge and expertise between our two countries as the main way to promote business.
Among the companies showcased, B & B Italia, Slamp, Alessi and Italprogram Plus.