In occasion of the celebration of the Italian Language Week in the World, the Italian Consulate in Jeddah, with the collaboration of IBG, proposed the two-days event “Parlare Italiano.Progettare Italiano”, to highlight the link between design, architecture and language, with the exhibition of four Italian architects working in the region (Studio 65 by Franco Audrito, Linea Progetti , Archiade and Vincenzo Provenzano for Urban Design Group) and a series of roundtables with industry experts.
The exhibition was hosted at the Italian Cultural Section and the professional set up was curated by the same architectural firm’ teams.
The concept behind the exhibition was that Italian is not only the language of arts and music but also the language of creativity and is embedded in the know-how and expertise which are the added value of Italian professionalism.
Italian architects represent the bulk of the Italian community in Jeddah, some of them residing here even from more than thirty years, and they were always being highly appreciated for their work in projects of both private villas and resorts as well as industrial installations.
As ambassadors of the Italian culture in terms of beauty conjugated to functionality, through their realizations Italian architects introduced to Jeddah original architectural style concepts as well as innovation in life-style, making it more open minded and functional, even in energy saving terms, and contributed to the modernization of the country.
Four architects of different ages, fame and provenance (Milan, Turin, Rome, Palermo) exhibited their projects in Saudi Arabia, showing the creative process starting from the idea, throughout the design and finally the realization phase.
Interactive workstations have supported the visualization of the creative process.
The four architects were joined by B & B Italia (distributed in Jeddah by Distretto Design) and by an Italian company specialized in outdoor design furniture (Vivan- the Italian Lab), who have chosen some of their most iconic pieces to exhibit, showing the process of realization, from the sketch to the industrial chain.
“Parlare Italiano. Progettare Italiano” was a great occasion to put one of the best part of Italian culture under the spotlight and to bring together professionals, business people, students, teachers and all lovers of Beauty under the umbrella of #vivereallitaliana (living Italian style).