The Consulate General of Italy in Jeddah and Italian Business Group (IBG) held on Wednesday 20th at the Italian Cultural section a Private Cocktail Dinatoire Dinner to honor and welcome the newly appointed Ambassador of Italy in KSA, H.E. Luca Ferrari, and Vogue Italia delegation, for the first time in Saudi Arabia in occasion of the three days’ fashion extravaganza “Vogue Fashion Experience in Jeddah by Rubaiyat”.
Vogue Fashion Experience Jeddah was a unique event in which 10 young Saudi female designers, selected through the Saudi Talents Scouting Committee, were the protagonists of 3 days dedicated to Fashion, with exhibitions, conferences, networking meetings and social events. The collaboration between Vogue Italia and Rubaiyat, in the persons of Sheikh Abdullah Binzagr and Mrs. Wafaa Abbar Binzagr, founder members of IBG, made possible an extraordinary event that had its focus on culture and education exchange between Italy and Saudi Arabia.
Among its goals, Italian Business Group aims to promote a network that facilitates young Saudi designers’ access to Italian production resources, and Vogue event offered the opportunity to highlight it.
The evening took place at the Italian Cultural Section and saw the participation of numerous international guests from the fashion business, as Mrs. Franca Sozzani, Vogue Italia Editor in Chief, Mrs. Silvia Venturini Fendi, Mrs. Alberta Ferretti, Stella Jean, Delfina Delletrez Fendi, Farida Khelfa, Linda Morselli and Sita Abellan, which gathered together with IBG members, guests, representatives of the event sponsors and influent personalities from Jeddah business community.
Qusai Kheder, the Saudi popular hip hop artist, had an acclaimed performance and the soiree was accompanied by the background music of the live piano played by Maestro Vincenzo Provenzano.
This unique event was made possible thanks to the sponsorship of AlGhassan Motors, Sharbatly Fruit, Ayan Holding and Bulgari and was covered by national and international magazines and newspapers.